Sweet Alchemy started at the kitchen table in Leicester, baking birthday cakes for friends and family. Word spread, orders kept arriving, and what began as a hobby quietly turned into a small business — still run from one pair of hands.
Every order goes through me, from the first message to the final ribbon on the box. I bake everything fresh to order, never freeze, and only take on what I can finish properly. If you've found your way here, you're not just another order — you're someone planning a moment that matters, and I want the cake to feel that way too.
Real butter, fresh free-range eggs, proper Madagascan vanilla, real fruit. Never premix, never frozen, never anything I wouldn't feed my own family.
You'll talk to me directly — no call centres, no order forms shouting back. We'll plan flavours, colours and design over WhatsApp until it feels right.
I only take on orders I can finish properly. If your date is full I'll tell you straight away — never a last-minute rush, never a cake that didn't get my full attention.
Most orders take 4 simple steps. Wedding cakes get a longer design call — let me know if that's you.
Drop a message on WhatsApp or Instagram. Tell me the date, occasion and any flavours or colours in mind.
I'll send back two or three ideas with mood-board photos and a fixed price. Tweak as much as you like — there's no charge until you say go.
A 30% deposit holds your date. The cake is baked the day before, decorated the morning of pickup so it tastes as fresh as it looks.
Pick up from the kitchen door in Leicester, or free local delivery on orders over £40. Wedding venues delivered & styled on-site.
“It is the hand-finished detail — the figs, the ribbon, the way the box opens — that makes a Sweet Alchemy cake feel like a gift before you even taste it.”— A small Leicester bakery, run with love
At least 5 days for celebration cakes and dessert tables. Wedding cakes need 4 weeks minimum so we can taste-test, plan tiers and order any special ingredients.
Yes — eggless, gluten-free and vegan sponges are available on most cakes (small surcharge to cover ingredients). Dairy-free buttercream too. Just mention it when you message.
Free delivery across Leicester for orders over £40. Wider delivery in Leicestershire is charged at cost. Wedding cakes are always delivered and assembled on-site by me personally.
A 30% deposit confirms your date, with the balance due the day before pickup or delivery. Bank transfer or card — whichever is easier for you.
Absolutely — head over to the Sweet Alchemy Instagram for the full back-catalogue, or message me with the brief and I'll send a custom mood-board.
